As part of the hugely successful Meanwhile In New Zealand content platform, we mixed a little Christmas spirit with a lot of Kiwi spirit and gave a young boy in one of the world’s most remote locations a unique Christmas gift – making sure Santa didn’t forget him. Using Air New Zealand staff and lots of Christmas lights, we created a sign that Santa (and the rest of the world) couldn’t ignore. Within days the film earned 2.1 million views. And lots of teary eyes.