BT has always been associated with providing investment insights. Post GFC there was a need to establish confidence amongst consumers so we developed a campaign that presents factual, graphical information in an interesting and engaging way using neon sculptures.
Australians are familiar with Electrolux as a brand that makes sturdy and reliable vacuum cleaners, but they’re less familiar with Electrolux as a brand that makes a broad range of innovative and pretty sexy premium appliances.
The campaign gives the Electrolux brand a properly chic treatment – with the look and feel of fashion editorial rather than stodgy whitegoods fare. These are not your Mother’s old appliances.
The Fantasy Cheaters League was a Host initiative to name and shame the biggest cheats at the 2010 World Cup, and celebrate our love of the Beautiful Game.
Using the popular fantasy league format, we marked every game at the World Cup and recorded every whine, dive, spit and sly wink. No easy feat, considering most games were shown at midnight and 4am here in Australia.
Two people marked each game separately so the scores could be verified. While one tweeted live cheaty updates, the other wrote a match report for the blog. Needless to say, there were some serious caffeine and bacon sandwich addictions to deal with once the tournament finished.
In 2009, Host began working with The Salvation Army’s Oasis Youth Support Network on a pro bono basis. Together, we set out to raise the profile and understanding of youth homelessness, and get people to see it as an important social issue that needs their support.
Our aim was to recruit individuals and businesses from the community to share Oasis’ goal in reducing youth homelessness in Australia. We wanted to show that this isn’t a problem that can be solved by governments alone – it takes compassion and support from individuals at a community level to really make a difference.
The result was a public awareness campaign called ’32,000 to Go’.
We invented a real world game and mobile treasure hunt designed to get people talking about and wearing Levi’s® again. Hundreds of pairs of jeans were released onto the streets of Australia and New Zealand, worn by Levi’s representatives. Twitter users could piece together clues (online or via their mobile) to locate the jeans and instantly win a pair by asking the wearer, “Are those Levi’s?”.
To demonstrate IKEA’s commitment to understanding how real Australian families live, we literally moved in with some and watched them day-to-day. Using eight digital cameras set up in key rooms, we recorded how the function, appearance and emotion in six Australian homes changed when a key IKEA product was introduced. The resulting footage was turned into ads screened on TV, in cinema and online.
Our challenge was to launch a store online that maintained the premium credentials people had grown to know and love.
Lessons from real world stores were applied to online, from shop front to returns policy, to recreate a premium retail experience.
In 2007, Bankwest began an aggressive expansion project on the East Coast in an effort to transform retail banking in Australia. It needed a platform from which to talk about all the innovative new products and services it had developed. Host identified a long list of category changing plans from a refreshing store environment, to extended opening hours, friendly staff and an innovative product range. We described these positive changes as ‘Happy Banking – an initiative from Bankwest’ – a bold and differentiating statement at a time when banks were known for anything but making people happy.
