Lots of Australians consider going to New Zealand, but in any given year, just a few do. Our brief from Air New Zealand was to turn ‘someday’ into ‘today’, for their ski trip this winter.

Our campaign set out to showcase the awesome ski experiences on offer across the ditch, right now.

We collaborated with Kiwi extreme ski troupe, Diaries Downunder and developed content to kick off the social campaign, in the spirit of the ‘Meanwhile in…’ meme. These made-for-social videos were a highly entertaining and sharable way to showcase the epic destination in its best light. Shared using #MeanwhileInNZ, the hashtag quickly became the go-to place for people to see and share their Kiwi adventures.