Fact: New Zealand is one of the best places on earth. But for many Aussies, it’s a place they’ll visit one day, not today. So we decided to help Air New Zealand convince the fence-sitters to make a visit to NZ a priority, by showcasing how great the destination is in a highly entertaining way.
We found four of Australia’s most NZ-allergic travellers – the Kiwi Sceptics. If we could convince them, we could convince anyone.
After promising them a trip to their favourite overseas destinations, we diverted them to NZ and documented their journey from sceptic to advocate. We captured what happened for an online series, made lots of ads to support the campaign, and even created a winter encore featuring a certain Aussie named Lara Bingle. No biggie.