Air New Zealand and Qantas. Rival airlines and respective sponsors of the All Blacks and the Wallabies. So, when both teams made it through to the 2015 Rugby World Cup Final, we found a way to up the stakes and create some real brand engagement. It started with a tweet from Air New Zealand to Qantas – a wager over the result of the big game. Before long, #AirlineWager was trending worldwide and had racked up over 2,300 media mentions globally.