In 2008, we set out to help our client Bankwest challenge the big banks in Australia, and prove that banking could be a more positive experience. We called this endeavour Happy Banking.
Check out our case study to see how we made it happen.
Our new campaign for Coke Zero turns the idea that zero means nothing on its head.
The campaign centrepiece is a TVC, shot in Buenos Aires and soundtracked by Diplo.
Check out the TVC and keep your eyes peeled for an enormous activation through social media.
Everyone wants a happy and secure future, yet most people don’t adequately prepare, they just hope for the best.
Our new campaign for financial services specialist BT aims to prompt people to take action and prepare financially for the best future possible.
You can view the first TVC online here.
Good news! Our hessian hero has brought back a bird’s eye view of our own little big planet.
Check out the video of his momentous journey here.
In 2011, we made two new TVCs for Bankwest, featuring Felix the fox with some bright ideas about credit cards, and Gary the squirrel talking about the new Hero & Zero everyday transaction accounts.
Skiing in New Zealand sells itself. Well, almost. To encourage people to book a trip on Air NZ last winter we took the mountain to the people, and interrupted everyday commuters with an inspiring exhibition of winter snow photography.
The reminder that all this was ‘just 3 hours away’ resulted in the biggest day of online bookings ever for Air New Zealand Australia.
Have a look at the case study here.
As sponsors of the Melbourne Grand Prix and Team McLaren, Vodafone wanted to bring a new audience to the world of Formula One.
Our solution was The 3rd Driver, a campaign that turned an ordinary man into a speed demon. Well, almost.
Check out the case study
here, or view the episodes in full on YouTube.
How do we encourage people to reappraise Western Australia as a holiday destination? This is the task we were set when appointed by Tourism WA in August last year. We needed to give people a reason to travel within and to WA, and make it famous by highlighting the unique experiences the state offers. The result is a new brand positioning “Experience Extraordinary” brought to life by a unique activation campaign.
