Sharing 75 years of music and memories with Coca-Cola.
Coke was turning 75 in Australia. So to help them celebrate, and commemorate 75 years of great memories, we created a very special birthday playlist: 75 years of music. Every bottle and can featured a song from a year between now and 1938. The songs (and the memories that went with them) became the basis for three new music TV shows on MTV, Channel V and Music Max, turning consumer engagement into mainstream content creation.