Gender equality is a global conversation. But, for all our talk, progress has been slow. So we set out to help the conversation by leveraging a brand with a surprising problem. ‘Google: define’, a tool belonging to the world’s most progressive company, was inadvertently serving definitions that perpetuated out-dated gender stereotypes. So we created #RedefineWomen – a social movement that appealed to Google to update their definitions. Within a week, Google: define began to change their meanings to define words, not women.