We were completely stoked when we were asked to help celebrate the 50th anniversary of the LEGO brick in Australia, and today we’re pleased to announce the LEGO Festival of Play, a nine month integrated campaign encouraging kids and adult fans alike to celebrate through play.
We developed the campaign with our sister PR agency One Green Bean, and you’ll see the Festival of Play brought to life in 2012 through outdoor, print, digital, social media and PR.
Check out our launch video here, and keep up to date at festivalofplay.com – there’s plenty of amazing news to come.








