The Creative Hotshop Awards can be summed up in four words: “Show Us Something Different”. As the blurb says… “the awards aim to uncover agencies and individuals who are creating truly innovative solutions for their clients by pioneering fresh styles, techniques and strategies across a broad variety of creative disciplines.”
Read the full article here.
Check out our new campaign for Vodafone, ’3rd Driver’, in support of their sponsorship of the Vodafone McLaren Mercedes Formula F1 team.
We threw open casting for an everyday Melbournian bloke, and our winner, Ben ‘Kelso’ Kelly has been put through the paces required for his transformation into a race-ready F1 driver. His training, intense and unforgiving, culminates this week in a head to head challenge at Bathurst, against Vodafone McLaren Mercedes Formula 1 driver, Jenson Button and V8 TeamVodafone driver, Craig Lowndes.
Check out the most recent episode here, or head over to the Vodafone site to see the full webisodes, which capture this humble mere mortal transform into a fully fledged, high octane F1 driver.
“2020 Vision” is a six part documentary series, developed by Host for Free TV, where television industry pioneers from around the world discuss the future of the television platform.
The discussion is frank and informed, and includes insights from Jeffrey Katzenberg (CEO, DreamWorks), Gary Carter (COO, FremantleMedia), Morgan Wandell (EP, ABC Studios), Melissa Lavigne-Delville (VP, Trends & Strategic Insights, NBCUniversal), Mark Fennessey (CEO, Shine Australia), Tim Baxter (President, Samsung USA) and Andrew Robertson (President & CEO, BBDO Worldwide).
The trailer has now been released, with the first instalment launching next week at www.thinktv.com.au.
Our CEO, Anthony Freedman, and The Glue Society’s Founder and Creative Director, Jonathan Kneebone, were recently quizzed in Campaign Brief magazine about their 10 year partnership, producing some of our greatest work. To read the full article, click here.
Host’s Social Media Manager, Candice Juniper, is currently in Austin Texas for SxSWi – the digital component of a huge annual festival which revolves around uncovering new talent and ideas.
Here’s what she had to say on arrival:
Over the next 5 days I’ll be attending some of the 500+ talks and panels from the digital industries top brainiacs and nerds.
One of the interesting thing about SxSwi, and something that keeps it so relevant to our industry is that most of the talks and panels are actually selected by the attendees themselves. Speakers must pitch their ideas to the digital community and are allocated a spot in the packed schedule based on how many votes they attract. The need to attract votes, leads to ever increasingly weird titles for these talks. Titles such as:
Bordering incest
Your meetings suck, and its your fault
Hate Gone Viral.
Group Chat App Attack!!
Check out this invaluable guide on how to best approach the festival.
We’re happy to report we topped the charts in the Digital Category at this year’s AWARD Awards with 4 Pencils for four different campaigns. Winning work included Tourism WA’s Extraordinary Taxi Ride, Cure The Bullies for School Aid and the Vodafone Foundation, The Coke Machine Fairy and our own little project, Fantasy Cheaters League.
