On 19 September, 30 dedicated and brave souls from Host took part in the Blackmores Running Festival. Strapping on their running shoes, they embarked on a run across the city to raise awareness for our ’32,000 To Go’ campaign for The Oasis Youth Support Network. All up, over $50,000 was raised for young homeless people on the day.
How do we encourage people to reappraise Western Australia as a holiday destination? This is the task we were set when appointed by Tourism WA in August last year. We needed to give people a reason to travel within and to WA, and make it famous by highlighting the unique experiences the state offers. The result is a new brand positioning “Experience Extraordinary” brought to life by a unique activation campaign.
Host Academy is our training program, delivered through workshops, guest speakers, group outings and knowledge sharing through our Academy website. From beautiful photography and creative events, to award winning campaigns and adventurous brands – everything about Host Academy is designed to inspire.
BT has always been associated with providing investment insights. Post GFC there was a need to establish confidence amongst consumers so we developed a campaign that presents factual, graphical information in an interesting and engaging way using neon sculptures.
Australians are familiar with Electrolux as a brand that makes sturdy and reliable vacuum cleaners, but they’re less familiar with Electrolux as a brand that makes a broad range of innovative and pretty sexy premium appliances.
The campaign gives the Electrolux brand a properly chic treatment – with the look and feel of fashion editorial rather than stodgy whitegoods fare. These are not your Mother’s old appliances.
