When Virgin Mobile launched a home broadband product, Host was given the challenge to take Virgin Broadband from zero awareness and effectively make an impact in a fiercely competitive market. We wanted to be an activist – agitating for change, challenging the market and questioning the status quo in true Virgin style. We had a simple, powerful thought: We don’t own the Internet so why should we charge for it? Our idea was to liberate the internet, to make it public property, to let everyone access it for free and enjoy it.
Monthly Archives: December 2009
Virgin Broadband – Free Internet.